CHALLENGE

• Unlock new revenue streams and rebuild trust post-crisis.

APPROACH

• Developed and scaled a national fundraiser program across 2,300+ locations.

• Automated and digitized the process for employees and participants.

• Strengthened community partnerships to rebuild loyalty.

• Launched marketwide events.

RESULTS

• Grew fundraiser revenues from ~$100K to $20M annually

• Expanded events from 1,000 per year to 1,000 per week

• Reduced execution labor costs by 60%